Swachha Bharat Movement in India started by Mahatma Gandhi before freedom of India. Many times Bapu preaches peoples about to live a clean and healthy life, it makes your good health and willpower strong enough. Clean environment help in reducing any kind of diseases. He said people to clean own toilet utility.
There are many saying like in Hindi "Swachha Tan Mein Swachha Man" means the healthy body has the healthy mind. in English "Health is Wealth" here health directly related to money because if you are healthy then diseases will stay away with you. Cleanliness of body and environment makes you fit and healthy.
After freedom the government of India launched many sanitation programs in rural and urban areas but this movement got first official starting in 1 April 1999 named as Total Sanitation Campaign (TSC) there are many provisions to clean India, later on it is restructured as Nirmal Bharat Abhiyaan (NBA) by Prime Minister of India Manmohan Singh. in this program, if any village achieved total sanitation level status that rewarded by money and Nirmal Bharat Puruskaar. That was a very prestigious remark for village among other villages.
Once again on 24 September 2014, the government of India restructured previous Nirmal Bharat Abhiyaan(NBA) as now Swachha Bharat Abhiyaan(SBA).
Officially this Abhiyaan launched in India 2 October 2014 by current Prime Minister of India Mr Narendra Modi.
Source Link: Swachha Bharat Abhiyaan , Banega Swachh India